Marketing + Interactive

Web Strategy

Everything we do begins with a sound strategy. A strong, well-coordinated web strategy drives results. To create effective strategies, we work closely with our clients to understand their brand, objectives, customer base and target audience. No matter the vision, it all starts with a plan — a roadmap outlining how you want your visitors to experience your brand and navigate through your site. McClain works with you to establish online strategies that help you to position your brand — how and where you want to be. With these strategies in mind, the development of a site map is a critical first step in determining the site architecture, navigation, access of information and pages of content. Once the strategic roadmap is in place, we develop online solutions that often include a combination of website development, SEO plan, online marketing and the technologies that drive them.

In addition, McClain helps you get the most out of your site with customized, effective marketing support such as SEO (search engine optimization), e-marketing campaigns and micro sites that help you attract, retain and build relationships.