Marketing + Interactive

Strategy Planning & Research

Committed to understanding our client's unique challenges, McClain is known for its strategic, results-oriented approach to marketing initiatives designed to communicate key messages about a company, brand, product or service. Your McClain team will work with you to identify your market and develop the right marketing mix to meet your goals. Whether it's brand building, creating awareness, increasing market share or enhancing credibility among target audiences, we employ marketing strategies that are smart, hard working, yield results and provide long-term value.

Our unique Discovery® research process allows us to immerse ourselves in your business, implement a market analysis to develop key findings, align brand positioning, determine key messaging and establish priorities to define your marketing objectives and desired results. We understand that strategic planning is not only critical prior to launching a marketing initiative, but is also an ongoing process, always providing measurement against goals and objectives and evaluating effectiveness of marketing plans.