Marketing + Interactive

Media Planning & Buying

Our seasoned media department has planned, negotiated and placed innovative and effective media solutions in markets from Maine to California to Japan in consumer and trade print, TV, radio and online. Our years of experience and our solid relationships with the media mean we're able to develop cost-effective buys with negotiated efficient rates that not only enable our clients to benefit from our purchasing power but consistently meet or surpass their objectives.

Through our integrated approach, the McClain team provides the development of strategic media plans — utilizing both traditional and new media outlets — to reach the desired target audience, streamlined planning and placement, the analysis of media buys as well as the continuous measurement of reach and cost-effectiveness.