Lifestream

McClain Marketing + Interactive Engages In Diverse Projects
For Wide Range of Clients

PORTLAND, MAINE (September 12, 2011) – McClain Marketing + Interactive, a strategic marketing solutions firm with offices at 75 Washington Avenue in Portland, has filled a variety of marketing needs for a number of satisfied clients over the past few weeks.

Following on the successful redesign and rebranding of Kennebec Federal Savings’ bank lobby in downtown Waterville last year, McClain recently completed a similar installation project at the bank’s Washington St. branch. Starting with the bank’s “Feel Free Banking” tagline, McClain developed an appealing list of outcomes – Feel Free to Dream…to Discover…to Build – and created eye-catching applications creatively applied in different locations at the Washington St. branch.

For Blue Goose Insurance, a life and health insurance agency based in Portland, McClain developed a compelling new brand and logo designed to differentiate the organization in an increasingly crowded business segment. Information gathered during a fact-finding exercise at the outset of the project helped to direct the creative approach; once finalized, McClain prepared a graphic standards guide to ensure consistent and uniform use of the new logo across a variety of applications.

When Flotation Technologies and Cuming Corporation decided to form a joint association recently, McClain assisted on a number of marketing fronts, including new logos, websites, and a print ad campaign.

“The common thread connecting these diverse projects involving different clients in different industries is the responsiveness and creativity we bring to the table, whether it’s for a bank, a professional services organization, or an international fabricator,” said Sue-Ellen McClain, president of McClain Marketing + Interactive. “It’s gratifying to help each of our clients achieve their strategic marketing objectives, using whatever tools and techniques are most appropriate for any given task.”

About McClain Marketing + Interactive

Founded in 1997, McClain Marketing + Interactive is an integrated marketing communications company specializing in the development of intuitive, comprehensive, and results-oriented communications strategies that fit its clients’ needs and budgets. McClain Marketing + Interactive assists clients in building and developing lasting connections between their brands and their customers, offering capabilities across all media and all disciplines. McClain Marketing + Interactive is based in Portland, Maine. For more information, please visit www.mcclainmarketing.com.

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