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70 Center Street Portland, ME 04101 PH. (207) 761-8372 |
27 West 24th Street New York, NY 10010 PH. (212) 228-2077 |
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70 Center Street Portland, ME 04101 PH. (207) 761-8372 |
27 West 24th Street New York, NY 10010 PH. (212) 228-2077 |
Hebert Construction, a regional firm of over 70 years, realized they were at a marketing crossroad. Family-owned through four generations, their knowledge base and expertise had grown exponentially, yet their brand lagged behind. Hebert selected McClain based on their depth of experience in understanding a company’s differentiation and translating into marketing efforts.
McClain undertook an extensive research project to identify perceptions of customers, staff and other stakeholders. From this, brand attributes were established and a timeless new logo was created that matched the personality and expertise of the firm. Fonts and colors were selected to represent their forward-thinking approach, while depicting a nod to rich heritage.
McClain designed and developed a completely revamped website that has become a dynamic, intuitive, content-rich resource for current and potential clients. Site visitors can view projects that are vibrant, informative representations of Hebert’s expertise in a number of disciplines.