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70 Center Street Portland, ME 04101 PH. (207) 761-8372 |
27 West 24th Street New York, NY 10010 PH. (212) 228-2077 |
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70 Center Street Portland, ME 04101 PH. (207) 761-8372 |
27 West 24th Street New York, NY 10010 PH. (212) 228-2077 |
Great Works Internet (GWI) selected McClain to spearhead a three-pronged direct marketing effort in order to generate new business leads for its fiber optic network and internet/telephone/cloud services. McClain's concept of "Driving your business at the speed of light" included an invitational post card with QR code for recipients to log directly into a unique web page to sign up for a free lunch and learn seminar. Phase two involved a box mailer branded with the concept including an LED flashlight as an added gift/incent to sign up for this informative event. Phase three is a follow-up call by GWI. "This direct approach extols the benefits of GWI's fiber optic network and product offerings in a way that resonates with business owners,” Sue-Ellen McClain offers. "Incorporating relevant messaging and engaging direct response strategies help raise the effectiveness.”